米メタ（旧フェイスブック）は24日、短文投稿アプリのスレッズについて、米国と日本で広告配信の試験を始めると発表した。
結局どんなSNSも無料で使わせる→広告で収益を上げる しかないので、広告だらけになって使わなくなっていく。そもそもThreadsは最初凄かったけど、周りで誰も使ってない。Xやインスタは使っているようで、Facebookはお年寄りかIT疎い人が使っている感じ。最近mixi2ができたとか言っていたけれど、触ってもないし、検索してもいない。
そんなことに時間を使っている暇があったら他にやることはたくさんある。よく「SNSをやるべきか？」と相談されるが、自分がやっていない人が会社のSNSを本気でやるわけがない。何事もまず自分でやってみたらそれがいいかわるいかわかるはず。それにもかかわらず、「周りがやっていから」「テレビでやってたから」といった不純な動機で初めても続かない。
それがいいか悪いかはやり続けないとわからない。やめた人が負けなのだ。
Threads begins testing ads in the US and Japan: 3 billion users, aiming for monetization – Meta
Meta (formerly Facebook) announced on the 24th that it has started testing ad distribution on its short-form posting app, Threads, in the US and Japan.
In the end, every social media platform follows the same pattern: offer the service for free, then monetize through ads. As a result, they often become overloaded with ads, driving users away. Threads had a lot of hype initially, but now, no one around me uses it. It seems like X (formerly Twitter) and Instagram still have active users, while Facebook feels like it’s mostly used by older people or those who aren’t tech-savvy. I’ve even heard about the launch of “mixi2,” but I haven’t bothered to try it or even search for it.
Frankly, there are better ways to spend time than worrying about these platforms. I’m often asked, “Should I be using social media?” My response is that if you don’t use it personally, you’re unlikely to commit to managing your company’s social media seriously. The best way to determine whether something works or not is to try it for yourself. But if your motivation is something superficial like “everyone else is doing it” or “I saw it on TV,” you’re unlikely to stick with it.
Ultimately, you can’t decide whether something is good or bad unless you keep at it. Quitting means you’ve lost the game.
株式会社ASAP
及川知也
