創業時に最初に付けられた名前は「ウィルブリッジアソシエイツ」でした。これはもう一人の創業メンバーがつけた名前で、正直長いし、あまりいいイメージがありませんでした。そのメンバーがいなくなり、しばらくそのままにしていたのですが、あまりに長いし読みにくいと不評だったので2017年に「株式会社ASAP(エーエスエーピー)」に名称変更してもう8年になります。
ただ、最近思うこととして株式会社ASAPだと、なぜか検索上位に自動車整備会社みたいなところが出てきてしまい、そこが広告打ってるのか結構強いので上位に行けない。ネーミング失敗したなと後悔しています。
また単純にエーエスエーピーと呼んでくれるかと思ったら、アサップだったり、エーサップだったりと人によっても読み方も違う問題があり。。。
そもそもが、クライアントに「なる早で」と言われ続けたことが会社名の由来の株式会社ASAPなのに「それを変えるなんて理念に反してる！」と思う反面、会社名を変えるだけで金がかかるのと、関係各所に連絡しなければと、面倒くさい点を考慮して真面目にどうするか思案中です。
When we first started the company, the original name was “Will Bridge Associates.” That name was chosen by the other founding member, but to be honest, I always felt it was too long and didn’t really carry a good image. After that member left, I kept the name for a while, but it was often criticized for being overly long and hard to read. So in 2017, I finally changed it to “ASAP Inc.”, and it has now been eight years under this name.
However, lately I’ve been feeling conflicted. When you search for “ASAP Inc.,” auto repair companies tend to come up at the top instead. Maybe they’re running ads, but either way they dominate the search results, and we just can’t climb higher. I can’t help but feel I failed in naming.
Another issue is that people don’t always read it as I intended. Some call it “Asap,” others “A-sap,” instead of the way I thought—“A-S-A-P.”
The irony is that the company name “ASAP” actually came from clients constantly telling me, “Do it as soon as possible,” and that became the philosophy behind the business. So on one hand, I feel like changing the name would betray that founding principle. On the other hand, rebranding would cost money and require notifying every relevant party, which is a huge hassle. I’m seriously torn about what to do.
